Brand strategy starter workbook for activists & advocates

This is your no B.S., fluff free guide to developing a brand strategy for your activism and advocacy, so you can get started off on the right foot.

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    get started on the right foot

    First of all, I think you’re a badass for wanting to make a positive difference in your community. I love seeing women step up, kick ass, and fix the shit in the world that’s broken.

    This free downloadable workbook that I’ve designed here is meant to help you develop a base for your brand and brand strategy, which will serve as a backbone for your efforts, supporting you and keeping you on your feet (instead of struggling to move and falling right on your ass as many do when they don’t have a proper base to get started). It touches on all the major aspects of your activism and/or advocacy and will help you explore them further to create a strong and effective plan moving forward. At the end of this workbook, you will have a document that lays out who you are as a brand, what you’re doing, and how you’re going to accomplish your goals, which you can use as reference to help keep you on track, share with others to develop collaborations and gain funding, and to grow your efforts and plans as you gain traction.

    You can learn more about the importance of having a brand and brand strategy for activists and advocates on the blog post The Most Important—But Most Overlooked—Step to Start Becoming a Serious Activist or Advocate.


    Interest in checking out what other resources Goldfish Girl Creative offers?