A customizable template to help you define you’re target audience so you can build a stronger and more effective brand.

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    Define your the people who make up your target market

    Not having a defined target audience is like throwing darts with your eyes closed and hoping you hit the bullseye—your dart is more likely to end up in someone’s drink than in the actual target. If you are a small business owner, content creator, organizer, activist, or aspiring leader you need to clearly see your target so that you can effectively connect with your community. Also referred to as customer personas or a target market, this template will help you define the group of people you want to reach and engage with.

    Use a free account on Canva to customize this template and fill in the content (or print and fill out by hand). Then use it to build your branding, create a marketing strategy, and/or include in your business plan.

    You can learn more about how to define your target audeince on the blog post Defining Your Target Audience to Develop a Stronger Brand—A Guide for Ambitious Women


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